Entrepreneur Resource Center In Utah

There are some hidden treasures for business entrepreneurs in Kaysville, Utah. Entrepreneurs have access to a beautiful 16,000-square-foot building and a team of supportive staff to help them with their businesses.

Entrepreneurs are sometimes a disconnected group of people. Entrepreneurs need somewhere to go for support, networking and help without overspending. The Roy W. & Elizabeth E. Simmons Entrepreneurial Center center solves that problem.

The idea for creating this type of center came from the business teachers at the Davis Applied Technology College. They thought that it only made sense to build the center and have the staff supported by the proceeds of renting the building out to various companies and small entrepreneurs who need a small office arrangement without huge overhead fees.

Thanks to a generous donation from the Roy and Elizabeth Simmons, the $2 million dollar building itself is completely paid off and runs using that very business model.

History of Roy and Elizabeth Simmons

One may wonder how these people were able to offer such a generous contribution, so a little background history on this family is helpful. Roy Simmons began a career in banking in 1938. He worked for his father-in-law, L.E. Ellison, at the First National Bank of Layton, Utah. His career in banking skyrocketed and by 1952 he had organized the Bank of Utah. By 1955, he and his partners gained controlling interest in Zion’s First National Bank. Roy was named President and CEO of Zion’s and served until 1990.

This family was able to make significant contributions to the welfare of their community. They created The Simmons Family Foundation which contributed almost $3.5 million to the community. One of their contributions was the Roy W. and Elizabeth E. Simmons Trauma and Emergency Services Center at Intermountain Medical Center. It  is a state of the art facility and one of the  largest and best-equipped trauma centers in the area.

Services Provided By The Center

One of the services that they provide is a private consultation for you about any aspect of your business you need help with. They have gone through training to counsel with you and have experience running their own businesses.

This is where the Davis County Chamber of Commerce has their headquarters.

The center provides office space for people to rent and rooms to use for making presentations. There is a beautiful meeting room that has a view of the valley below. It is large enough to hold a hundred people.

The meeting rooms can hold up to 30 people and people are using it all the time. Be sure to find  their schedule of presentations. You may want to attend a meeting.

The administrative staff helps you get oriented to their building and services. They are completely supported by the revenues of the building and are very happy to be there.

For any entrepreneurs in the Utah area, be sure to take time visiting this incredible resource.

Treasure Hunting Pays Off For Amateur Metal Detector

Dave Crisp, an amateur metal detector from Britain uncovered 52,500 Roman coins, in Frome, Somerset England. This was one of the largest Roman coin hoards ever  found in England. The coins, now in the British Museum, date back to the time of Emperor  Carausius, who died in 293 AD.

In April of 2010, Dave Crisp was allowed to use his metal detector to search for metal on a neighbors land.  He started to hear some odd noises from his metal detector and began digging in that area.  As he dug down about a foot, he started to find small coins about the size of a dime.

“I put my hand in, pulled out a bit of clay and there was a little Radial, a little bronze Roman coin. Very, very small, about the size of my fingernail,” said Dave Crisp.  “I’ve been detecting for twenty two years and I’ve never had a hoard before this weekend.” A hoard is two or more coins that are over 300 years old at the time of their discovery.

When he continued digging he could see some sort of pot and more coins. At this point that he made a critical decision to stop digging and notify professional excavators.  He called archaeologists from the Somerset County Council to come out and take a look.  Historians will be able to learn more because these coins were excavated by archaeologists. They were able to photograph and document the process of excavating these coins.  When excavating was completed, they found approximately 350 pounds of Roman coins in a large clay pot.

So who owns the find? The land owner or Dave Crisp or England?

Generally, the landowner and the finder come to some sort of agreement as to what they will do with anything that is found before any metal detecting begins. The country’s laws need to be considered as well. England’s Treasure Act of 1996, states that anything found in the earth that is considered an artifact belongs  to both the land owner and the finder.  They must, however, offer the find for sale to the British Museum at a price determined by the Treasure Valuation Committee.  The value of this particular find has been estimated at around $5 million. The proceeds will be shared by the land owner and Dave Crisp.

Worldwide interest in the historical find has inspired the creation of a documentary. The BBC TV is creating a movie called, “Digging for Britain,” which will be released in August of 2010.

Before you go out and buy yourself a metal detector, be sure to study the laws regulating your finds. There are Federal and State laws that help protect and preserve artifacts. You don’t want to find yourself in jail because you found something and inadvertently broke the law.

Unemployment Tips, Filing For Unemployment

National statistics indicate that the unemployment rate nationwide has gotten close to 9.9%. That is approximately 15.3 million people that are unemployed. This figure is up .2% from January, February and March of 2010. Chances are that you or someone close to you is suffering from unemployment. You may need some help learning what you need to do while you are looking for your next job.

Filing For Unemployment

To start with you will need to determine if you are eligible for unemployment. Getting unemployment compensation can help you pay your bills while you are searching for a job. Since each state has different requirements check with your state office. Sometimes you can file a claim online or over the phone. It’s not difficult to do.

Top 20 Sites To Help You Find A Job

Jobs are listed online and can be accessed through many sites. Some of these sites have been recommended by PC Magazine and other reliable sources. Spend some time seeing which site is going to help you the most.

1. Monster.com – Search jobs, post resumes, read advice
2. Job.com – Listings by top jobs in your area, estimate salaries, take a job match test
3. HotJobs – Yahoo service, pulls data from multiple feeds
4. Net Temps – Access to over 5000 professional recruiters
5. Indeed – 905,823 new jobs in the last week
6. CareerBuilder – Has 23 million visits a month
7. All Job Search – Links to other sites to search
8. Simply Hired – Uses Google search which provides relevant results
9. USA.gov – Federal government jobs
10. College Recruiter – Entry level jobs and internships
11. Craigslist – Classified job postings
12. Hound.com – Paid service for job hunters, but free for job listers, tens of thousands of dollars  are spent on  bandwidth just crawling sites for information for you
13. Execu-search.com – Search page provides multiple categories to do one search
14. Jobster.com – Provides email alerts, Web 2.0 interface, search using people or jobs
15. Oodle.com – Searches the US, Canada, India, Ireland – Lists popular searches, Search jobs, cars, real estate, rentals, items for sale
16. MediaBistro.com – For media professionals
17. TweetMyJobs.com – A  Twitter job board that provides instant notification of open positions
18. Job-Hunt.org – Lists job resources by state.
19. Fortune 500 Companies – Job-hunt.org searches Fortune 500 Companies
20. SnagaJob.com – Hourly jobs posted. Good for temporary work and teenage jobs

Career Planning Resources

If you are in the beginning phases of preparing yourself for a career then you may want to check out the best fields of study. You can ask around locally or you can check your newspaper, but the best way to find out what careers are flourishing, you need to search online. College majors that have good employment possibilities were reported by the collegiate  employment research institute at Michigan State University. The majors  included  E-commerce, entrepreneurialism, environmental sciences, information science, information systems (management and computer), interactive computer design, statistics, nursing, and social work. If you have been pursuing one of those degrees you are on the right track.

The United States Department of Labor has compiled the Occupational Outlook Handbook, 2010-11 Edition source of career information, designed to provide valuable assistance to individuals making decisions about their future work lives. The Occupational Outlook Handbook can be ordered online.

State Resources For the Unemployed

Each of the sites listed below will provide detailed information on occupations and labor markets within their states. Many of these sites can help you find companies that are hiring.

For example, if you use the Utah site link, you’ll find a resource center provides a lot of interesting information for people seeking jobs in Utah. This  site reports that in March, 2010, unemployment in Utah hit an all time high that  has not been seen in Utah for twenty six years.

On the brighter side, the site will give you interesting possibilities of places to look for work. Oracle Corporation, a business-software giant is building a $300 million data center in West Jordan, Utah. According to the City of West Jordan, the building may be completed as early as October 1. They anticipate hiring 100 people. The State of Utah provided the company with a $15 million dollar incentive to build in Utah.

Do some research for the resources available to you in your state.

Let us know what successes or failures you’ve had with them by leaving a comment here.

Alabama

Labor Market Information Division, Alabama Department of Industrial Relations, 649 Monroe St., Room 422, Montgomery, AL 36131Telephone:

(334) 242-8859

http://dir.alabama.gov

Alaska

Research and Analysis Section, Department of Labor and Workforce Development, P.O. Box 25501, Juneau, AK 99802-5501.

Telephone: (907) 465-4500

Internet: http://almis.labor.state.ak.us

Arizona

Arizona Department of Economic Security
P.O. Box 6123 SC 733A
Phoenix, AZ   85005-6123

Telephone: (602) 542-5984

Internet: https://www.azdes.gov

Arkansas

Labor Market Information, Department of Workforce Services, #2 Capital Mall, Little Rock, AR 72201.

Telephone: (501) 682-3198 begin_of_the_skype_highlighting              (501) 682-3198      end_of_the_skype_highlighting.

Internet: http://www.discoverarkansas.net

California

State of California Employment Development Department, Labor Market Information Division, P.O. Box 826880, Sacramento, CA 94280-0001.

Telephone: (916) 262-2162.

Internet:http://www.labormarketinfo.edd.ca.gov

Colorado

Labor Market Information, Colorado Department of Labor and Employment, 633 17th St., Suite 600, Denver, CO 80202-3660.

Telephone: (303) 318-8850.

Internet: http://lmigateway.coworkforce.com

Connecticut

Office of Research, Connecticut Department of Labor, 200 Folly Brook Blvd., Wethersfield, CT 06109-1114.

Telephone: (860) 263-6275.

Internet: http://www.ctdol.state.ct.us/lmi

Delaware

Office of Occupational and Labor Market Information, Department of Labor, 19 West Lea Blvd., Wilmington, DE 19802.

Telephone: (302) 761-8069.

Internet: http://www.delawareworks.com/oolmi/

District of Columbia

DC Department of Employment Services, 64 New York Ave. NE., Suite 3000, Washington, D.C. 20002.

Telephone: (202) 724-7000.

Internet: http://www.does.dc.gov/does

Florida

Labor Market Statistics, Agency for Workforce Innovation, 107 E. Madison St., MSC 110 – Caldwell Building, Tallahassee, FL 32399-4111.

Telephone: (850) 245-7105.

Internet: http://www.labormarketinfo.com

Georgia

Workforce Information and Analysis, Room 300, Department of Labor, 223 Courtland St., CWC Building, Atlanta, GA 30303.

Telephone: (404) 232-3875.

Internet: http://www.dol.state.ga.us/em/get_labor_market_information.htm

Guam

Guam Department of Labor, 504 D St., Tiyan, Guam 96910.

Telephone: (671) 475-0101.

Internet: http://guamdol.net

Hawaii

Research and Statistics Office, Department of Labor and Industrial Relations, 830 Punchbowl St., Room 304, Honolulu, HI 96813.

Telephone: (808) 586-9013.

Internet: http://www.hiwi.org

Idaho

Research and Analysis Bureau, Department of Commerce and Labor, 317 West Main St., Boise, ID 83735-0670.

Telephone: (208) 332-3570.

Internet: http://lmi.idaho.gov

Illinois

Illinois Department of Employment Security, Economic Information and Analysis Division, 33 S. State St., 9th Floor, Chicago, IL 60603.

Telephone: (312) 793-6521.

Internet: http://lmi.ides.state.il.us

Indiana

Research and Analysis—Indiana Workforce Development, Indiana Government Center South, 10 North Senate Ave., Indianapolis, IN 46204.

Telephone: (800) 891-6499.

Internet: http://www.in.gov/dwd

Iowa

Policy and Information Division, Iowa Workforce Development, 1000 East Grand Ave., Des Moines, IA 50319-0209.

Telephone: (515) 281-5387.

Internet: http://www.iowaworkforce.org/lmi

Kansas

Kansas Department of Labor, Labor Market Information Services, 401 SW Topeka Blvd., Topeka, KS 66603-3182.

Telephone: (785) 296-5000.

Internet: http://laborstats.dol.ks.gov

Kentucky

Research and Statistics Branch, Office of Employment and Training, 275 East Main St., Frankfort, KY 40621.

Telephone: (502) 564-7976.

Internet: http://www.workforcekentucky.ky.gov

Louisiana

Research and Statistics Division, Department of Labor, 1001 North 23rd St., Baton Rouge, LA 70802-3338.

Telephone: (225) 342-3111.

Internet: http://www.laworks.net

Maine

Labor Market Information Services Division, Maine Department of Labor, 45 Commerce Dr., State House Station 118, Augusta, ME 04330.

Telephone: (207) 623-7900.

Internet: http://maine.gov/labor/lmis

Maryland

Maryland Department of Labor Licensing and Regulation, Office of Labor Market Analysis and Information, 1100 N. Eutaw, Baltimore, MD 21201.

Telephone: (410) 767-2250.

Internet: http://www.dllr.state.md.us/lmi/index.shtml

Massachusetts

Executive Office of Labor and Workforce Development, Division of Career Services, 19 Staniford St., Boston, MA 02114.

Telephone: (617) 626-5300.

Internet: http://www.detma.org/LMIdataprog.htm

Michigan

Bureau of Labor Market Information and Strategic Initiatives, Department of Labor and Economic Growth, 3032 West Grand Blvd., Suite 9-100, Detroit, MI 48202.

Telephone: (313) 456-3100.

Internet: http://www.milmi.org

Minnesota

Department of Employment and Economic Development, Labor Market Information Office, 1st National Bank Building, 332 Minnesota St., Suite E200, St. Paul, MN 55101-1351.

Telephone: (888) 234-1114.

Internet: http://www.deed.state.mn.us/lmi

Mississippi

Labor Market Information Division, Mississippi Department of Employment Security, 1235 Echelon Pkwy., P.O. Box 1699, Jackson, MS 39215.

Telephone: (601) 321-6000.

Internet: http://mdes.ms.gov

Missouri

Missouri Economic Research and Information Center, P.O. Box 3150, Jefferson City, MO 65102-3150.

Telephone: (866) 225-8113.

Internet: http://www.missourieconomy.org

Montana

Research and Analysis Bureau, P.O. Box 1728, Helena, MT 59624.

Telephone: (800) 541-3904.

Internet: http://www.ourfactsyourfuture.org

Nebraska

Nebraska Workforce Development—Labor Market Information, Nebraska Department of Labor, 550 South 16th St., P.O. Box 94600, Lincoln, NE 68509.

Telephone: (402) 471-2600.

Internet: http://www.dol.nebraska.gov/nwd/center.cfm?PRICAT=3&SUBCAT=4Z0

Nevada

Research and Analysis, Department of Employment Training and Rehabilitation, 500 East Third St., Carson City, NV 89713.

Telephone: (775) 684-0450.

Internet: http://www.nevadaworkforce.com

New Hampshire

Economic and Labor Market Information Bureau, New Hampshire Employment Security, 32 South Main St., Concord, NH 03301-4857.

Telephone: (603) 228-4124.

Internet: http://www.nh.gov/nhes/elmi

New Jersey

Division of Labor Market and Demographic Research, Department of Labor and Workforce Development, P.O. Box 388, Trenton, NJ 08625-0388.

Telephone: (609) 984-2593.

Internet: http://www.wnjpin.net

New Mexico

New Mexico Department of Labor , Economic Research and Analysis, 401 Broadway NE., Albuquerque, NM 87102.

Telephone: (505) 222-4683.

Internet: http://www.dws.state.nm.us/dws-lmi.html

New York

Research and Statistics, New York State Department of Labor, W. Averell Harriman State Office Campus, Building 12, Albany, NY 12240.

Telephone: (518) 457-9000.

Internet: http://www.labor.state.ny.us

North Carolina

Labor Market Information Division, Employment Security Commission, 700 Wade Ave., Raleigh, NC 27605.

Telephone: (919) 733-2936.

Internet: http://www.ncesc.com

North Dakota

Labor Market Information Manager, Job Service North Dakota, 1000 East Divide Ave., Bismarck, ND 58506.

Telephone: (800) 732-9787.

Internet: http://www.ndworkforceintelligence.com

Ohio

Bureau of Labor Market Information, Ohio Department of Job and Family Services, 420 East 5th Ave., Columbus, OH 43219.

Telephone: (614) 752-9494.

Internet: http://ohiolmi.com

Oklahoma

Labor Market Information, Oklahoma Employment Security Commission, P.O. Box 52003., Oklahoma City, OK 73152.

Telephone: (405) 557-7172.

Internet: http://www.ok.gov/oesc_web/Services/Find_Labor_Market_Statistics/index.html

Oregon

Oregon Employment Department, Research Division, 875 Union St. NE., Salem, OR 97311.

Telephone: (503) 947-1200.

Internet: http://www.qualityinfo.org/olmisj/OlmisZine

Pennsylvania

Center for Workforce Information & Analysis, Pennsylvania Department of Labor and Industry, 220 Labor and Industry Building, Seventh and Forster Sts., Harrisburg, PA 17121.

Telephone: (877) 493-3282.

Internet: http://www.paworkstats.state.pa.us

Puerto Rico

Department of Work and Human Resources, Ave. Muñoz Rivera 505, Hato Rey, PR 00918.

Telephone: (787) 754-5353.

Internet: http://www.dtrh.gobierno.pr

Rhode Island

Labor Market Information, Rhode Island Department of Labor and Training, 1511 Pontiac Ave., Cranston, RI 02920.

Telephone: (401) 462-8740.

Internet: http://www.dlt.ri.gov/lmi

South Carolina

Labor Market Information Department, South Carolina Employment Security Commission, 631 Hampton St., Columbia, SC 29202.

Telephone: (803) 737-2660.

Internet: http://www.sces.org/lmi/index.asp

South Dakota

Labor Market Information Center, Department of Labor, P.O. Box 4730, Aberdeen, SD 57402-4730.

Telephone: (605) 626-2314.

Internet: http://dol.sd.gov/lmic

Tennessee

Research and Statistics Division, Department of Labor and Workforce Development, 220 French Landing Dr., Nashville, TN 37245.

Telephone: (615) 741-1729.

Internet: http://www.state.tn.us/labor-wfd/lmi.htm

Texas

Labor Market Information, Texas Workforce Commission, 9001 North IH-35, Suite 103A, Austin, TX 75753.

Telephone: (866) 938-4444.

Internet: http://www.tracer2.com

Utah

Director of Workforce Information, Utah Department of Workforce Services, P.O. Box 45249, Salt Lake City, UT 84145-0249.

Telephone: (801) 526-9675.

Internet: http://jobs.utah.gov/opencms/wi

Vermont

Economic and Labor Market Information, Vermont Department of Labor, P.O. Box 488, Montpelier, VT 05601-0488.

Telephone: (802) 828-4000.

Internet: http://www.vtlmi.info

Virgin Islands

Bureau of Labor Statistics, Department of Labor, 53A & 54AB Kronprindsens Gade, St Thomas, VI 00803-2608.

Telephone: (340) 776-3700.

Internet: http://www.vidol.gov

Virginia

Virginia Employment Commission, P.O. Box 1358, Richmond, VA 23218-1358.

Telephone: (800) 828-1140.

Internet: http://www.vec.virginia.gov/vecportal/index.cfm

Washington

Labor Market and Economic Analysis, Washington Employment Security Department, P.O. Box 9046, Olympia, WA 98507-9046.

Telephone: (360) 438-4833.

Internet: http://www.workforceexplorer.com

West Virginia

Workforce West Virginia, Research, Information and Analysis Division, 112 California Ave., Charleston, WV 25303-0112.

Telephone: (304) 558-2660.

Internet: http://workforcewv.org/lmi

Wisconsin

Bureau of Workforce Information, Department of Workforce Development, P.O. Box 7944, Madison, WI 53707-7944.

Telephone: (608) 266-7034.

Internet: http://worknet.wisconsin.gov/worknet

Wyoming

Research and Planning, Wyoming Department of Employment, 246 S. Center St., Casper, WY 82602.

Telephone: (307) 473-3807.

Internet: http://doe

Free Personal Finance Tools Create Smart Data

Gathering data and making meaningful use of it has made 30 year-old Aaron Patzer, a rich man. Aaron Patzer is the founder of the website, Mint.com which is a free personal finance site that has over 1.5 million users. It allows people to track bank transactions, credit card transactions, investments, and loan transactions online.

The site helps you find better prices on things you buy, guides you to the best credit card rewards and minimizes finance charges. It has helped people find $300 million in savings, managed $50 billion in assets and helped track $200 billion in purchases.

Security for this type of financial analysis is of utmost importance to  Mint.com. They have bank level security. They also have a “read-only” connection to financial institutions so no money can be moved and no one can drain your accounts. They have low-balance and spending alerts to help you manage your accounts and prevent identity theft or fraud.

What inspired him to create this type of site?

He found that he was spending most of his time working and had little time to track his own finances. Frustrated with how Quicken, Intuit’s financial software, worked, he decided to create his own program. He designed a way to make tracking his finances easier, quicker, and more automated. He created a business model that allowed people free use of the money management tools. From the data aggregated, they could offer suggestions on ways to save money, lower interest rates on credit cards and make better financial decisions

How did he fund the website?

Aaron had to raise venture capital money to fund the project and it was not always easy. He experienced highs and lows. Sometimes he thought his idea was the greatest thing since sliced bread and other times he questioned himself with his attempt at tackling such a big project and competing with Intuit, a $10B company. For comfort in the low phases, he often thought of a quote “Our doubts are traitors, and make us lose the good we might oft win, by fearing to attempt.” Shakespeare

How does the software work?

Aaron Patzer received a license from the company, Yodlee, to use the technology that powers 85% to 90% of all the online consumer finance sites. The communication between you and your bank uses this technology.

Then, he did what he is good at. He began to work on algorithms that would take the financial data and make it useful. One algorithm was patented and contains 105 steps to have transactions labeled with appropriate categories. Other algorithms helped to make recommendations on ways that the user could save money. He now holds 11 patents on algorithms.

How did the site become so popular and successful?

When the site was first launched it won awards from The Motley Fool for the best money management tool. TechCrunch40 awarded them the hottest start up company of the year and they really began to take off. Over the next few years they received 47 awards from well know companies like, CNNmoney.com, Time.com, PC magazine, Kiplinger, the World Economic Fund, LifeHacker.com and Business Week.

What does Intuit think of Mint.com?

Intuit’s executives watched Mint.com for over a year. They became so impressed with the features of the site that the CEO of Intuit, Brad Smith approached Aaron and offered to buy the company. On November 2, 2009, Intuit purchased Mint.com for $140 million, offering Aaron the chance to be in charge of Mint.com and all Quicken online, desktop and mobile offerings, which he agreed to do.

Aaron Patzer, earned his bachelor’s degree in computer engineering, and computer science, and electrical engineering, at Duke University as well as a master’s degree in electrical engineering and algorithms from Princeton University. Some of his first work after graduation was working on a cell microprocessor, used in the PlayStation 3 and it uses three of his patents.

What is Aaron Patzer’s advice to entrepreneurs?

His best advice to other entrepreneurs is to “observe the world around you – everything you do, and especially everything you hate to do – solve a real problem and the world is yours.”

The Value of Scarcity and Uniqueness in Business

Auctions can bring hefty prices for unique, rare items. Recently, a manual typewriter fetched the amount of $254,000.

Why the astronomical price? You may wonder about this because living in the digital age, who needs a typewriter?

Possibly similar to the sale of one of Michael Jackson’s glove, this memorabilia belonged to Cormac McCarthy, American fiction writer. From this humble looking typewriter, McCarthy typed more than 5 million words over a period of 50 years.

Cormac McCarthy, born in 1933, is an American novelist and playwright sometimes compared to Faulkner. Six of his novels were made into films. Well known for his 2007, Pulitzer prize winning, work of fiction called, “The Road.”

In 2008, McCarthy was awarded the Pen/Saul Bellow Award for Achievement in American Fiction. His work was recognized for qualities of excellence, ambition and scale of achievement during his writing career. This places him in the highest ranks of American literature.

People predicted his typewriter may go for $18K or so. Those predictions were far below the price it received. The large sum of money was donated to a scientific research organization, the Santa Fe Institute.

The qualities of uniqueness combined with scarcity can drive up the value of an item exponentially. With many competing businesses in similar niches popping up all over the web, thousands will collapse and a few will prosper. It seems to be a natural cycle of business.

If you want your Internet business to prosper, ask yourself if you have something to offer people that is both unique and scarce. The more you can meet this criteria, the better your business will do. What can you bring to the table that is different from every other company? Opportunities to create new, unique products are endless.

The entrepreneur in us sees opportunities everywhere we look, but many people see only problems everywhere they look. The entrepreneur in us is more concerned with discriminating between opportunities than he or she is with failing to see the opportunities. ~Michael Gerber

Shankapotomus Baby Rocks

One of the most ingenious television commercials of all time teaches people how creative marketing influences other people. The E*TRADE baby commercial, just 32 seconds long, was a smashing success. Does every word count? You bet it does. Just look at the dialogue:

Ah…This is weak man. Frank is trying to not pay me my winnings for the Skins beat down I just issued him just cause his 401K is tanking.

It’s like, dude, you gotta GRAB THE REINS man!

• Get E*TRADE.
• Do some analytics.
• Do some research and TAKE CHARGE so I don’t have to subsidize your lack of golfing skills.

“Nnnna.  Nittel. You moved your ball!”

“Frank. It was on the cart path. Why don’t you try reading the rules. Shankapotomus!”

• Take control with one of the most powerful investing machines there is.
• Join the thousand new accounts a day at E*TRADE.

Dialogue Analysis

The first sentence, “Ah…This is weak man,”  uses a phrase you’ve heard thousands of times so you can easily picture someone saying this.

The second sentence, “Frank is trying to not pay me my winnings for the Skins beat down I just issued him just cause his 401K is tanking,” pulls you in and makes you feel a sense of loss and you identify with times that you have been cheated out of what was coming to you.  It also elevates the authority of the baby which of course is absurd, making it funny.

The reference to the Skins Game is not by accident either. There is a yearly game for professional golfers that is unique, exclusive and rare. The player with the best score at one hole, will win money. Each hole has it’s own monetary value assigned to it, with the 18th hole winner being awarded $200,000.

The third sentence, “It’s like, dude, you gotta GRAB THE REINS man!” gives you a direct call to action. He’s taking charge and telling him what to do. Didn’t we spend the first eighteen years of our lives listening to people telling us what to do? We remember this feeling easily.  This adds to the humor and irony of a reversal of roles i.e.  the baby acting like an adult.

The fourth sentence, “Get E*TRADE. Do some analytics. Do some research and TAKE CHARGE so I don’t have to subsidize your lack of golfing skills,” gives three directives. Three is about the number of things a person can absorb in a short period of time. Remember your mother saying, “I’ll give you to the count of three to stop that. ONE, TWO, THREEEEEE!”  Or how about Goldilocks and the THREE Bears or The THREE Little Pigs? Three was used for a good reason.

It also points out what losses will occur if you don’t follow these simple instructions. Someone will have to help you out because you were so dumb. Who wants that?

In the next few sentences, you hear a dialogue that is commonly heard when kids are fighting with each other. You did this. No you did that! Why you….blankity blank blank!  Whaa Whaa Whaa. Something that happens on an hourly basis in many homes with young children. You remember these exact words coming from your lips. Then a gentle reminder of your complete stupidity with the shameful scolding of “Why don’t you read the rules!”

The name calling then closes the deal with heroic magnitude. You Shankapotomus… is like the frosting on the cake. Now the baby has officially achieved hero status. He creates a new word that no one has ever heard before and conquers the very man that was trying to cheat him out of what he really deserved. All is well in drama land. Triumph!

The next sentence, “Take control with one of the most powerful investing machines there is,” tells you what to do and reminds you how smart the action is because…well, nothing is really better. It’s a Superman statement. So now, you get to be like Superman!

The closing sentence, “Join the thousand new accounts a day at E*TRADE,” tells you that you too can join a crowd of thousands. Now how difficult is that?

Movie Analysis

The two characters in this movie are both extremely lovable. Babies bond with us immediately. They have no set of requirements for loving someone other than you need to be breathing, warm and able to hold them. The older man is on the other side of life. At the completely the opposite stage in anyone’s time line. He is enjoying life by playing golf, which is a sport that has been played by millions since the 15th century.

Using a baby in this campaign makes us feel that if even a baby can do this, it must be pretty simple. Yes. I can do this too!

So the two lovable characters then take on qualities that you weren’t expecting. Something surprising occurs. Your predictions of what is possible for a baby have been shaken momentarily and that is what gets your attention. Now you wonder. Getting you to wonder makes you pay attention to the message. It challenges your belief in the way the world works. Now you pay particularly close attention to what on earth the baby could be telling you. You are listening.

Your Challenge -- What can you do with 32 seconds?

No matter what business you are in, you all have potential customers. What exactly are you doing to get their attention? Are you following the Six Principals of Influence that Dr. Cialdini teaches?

• Reciprocation -- Be the first to give
• Scarcity -- Emphasize scarcity and uniqueness
• Authority -- Admit weaknesses first
• Consistency -  Following through with existing commitments
• Liking -- Uncover areas of similarity
• Consensus -- Show responses of others in testimonials

Take action today and do something different with your business strategies. See if you get results with what you have learned from the Shankapotomus E*TRADE baby commercial.

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Developing Strong Leadership Skills

Having good leadership skills does not come easy. It is a long, ongoing process that consists of research and internalizing what was read and learned.  Training an individual to become a leader by learning from past and present leaders is one of the best methods. One can learn from or even acquire the good qualities of those great leaders.

There are several qualities present in a great leader and businessman. An individual running a business must have both in order to become successful. Here are a few tips:

Think and Act Like a Businessman/Businesswoman

In order to be a great businessman or businesswoman for that matter, you must think and act like one. Connect yourself to other individuals that share the same passion as you and those who can motivate you further.

Finances Inside and Out

Understanding how the finances work in the business and how to make the business grow differentiates the entrepreneur from the common employee. If you do not know what profit you made this month, you are in very big trouble.

Ads, Ads, Ads

A great business does not solely rely on the performance of its product alone, but relies heavily in its marketing. Research who the target market for the business is and how to effectively present your product or service to them.

Know Your Enemies

Like in the Art of War, it is also important to know and understand about the existing competition in order to build a successful business.

A Leader with a Mission

Have a clear mission and vision for the business. Motivate your employees to join you in attaining this mission and vision.

R-E-S-P-E-C-T

To be able to lead you would need to respect your employees and your clients. Respecting the people around you will be reciprocated with respect as well.

Passion

An exceptional leader is passionate in what he or she does. The best leaders are dedicated to their work and motivate other people to follow them.

Lead by Example

A great leader leads by example and is confident in what he or she does. By knowing every single detail about your business and doing what your employees do will encourage others to put their best efforts as well.

Confidence

The confidence a leader displays during times of uncertainty and doubt affects that of his peers and followers. Great leaders are calm even in disastrous situations and have the ability to direct or redirect attention to follow the key vision for the business.

Team Worker

Exemplary leaders also have the ability to work well with a group. In order to achieve a common goal, a great leader has the capacity and willingness to work with a team. A great leader sets the goal and makes appropriate steps in going towards that goal.

Excellence

Lastly, an excellent leader is dedicated to giving excellence in all aspects of the business. Great leaders do not waiver in terms of values and is passionate in setting the standards in the business higher.

These are some of the most important characteristics demonstrated by outstanding leaders and entrepreneurs. As previously mentioned, these are not often present in every individual and must be constantly learned, improved on and reinforced. Outstanding leaders and entrepreneurs have the capacity and willingness to adapt and learn to be better in their respective roles.

Internet Entrepreneurs Strategic Success Plan

Preparing for success is a process that may take longer than you think. It seems that with any worthwhile endeavor, there are things to accomplish that take you much longer than you had planned for. Some people would have you believe that being an Internet entrepreneur is a simple thing to do and that being successful at it is a cinch.

Let’s use Jay Leno as an example.  Although he is not an Internet entrepreneur, he is a successful business man. After watching his nightly current events monologue you probably felt better about life because you had a few good, perhaps great laughs. That ten-minute television dialogue is something people used to love to hear and would stay up late at night to tune in to.

It was recently revealed in a Wall Street Journal article about Jay Leno’s upcoming television show that the short segment of comedy actually takes quite a bit more preparation time than you or I might think. Apparently there are six hours of preparation time and discussion with twenty experienced writers to produce this short comedic dialogue. Even with all that effort put into the short segment, Jay Leno often runs his monologue by his high school and home town friends to see what they think.

So what does that teach Internet entrepreneurs about becoming successful?

A lot can be learned from this revelation about the preparation time it takes to be successful. Preparing for success can take more than the 30 minutes you might have planned. In fact even after you have had years of Internet training, successful projects may take a tremendous amount of time to arrive in the winner’s circle.

When you think you are prepared, ask yourself what kind of effort you put into your current entrepreneurial project. Did you converse with anyone else about the feasibility of your Internet entrepreneurial project?  What kind of expert advice did you receive and did you take that advice?  Will people benefit from what you have prepared and how will they benefit?

To be successful as an Internet entrepreneur, you are going to need a good plan and a realistic prediction of the time it will take to accomplish your plan, You are going to need to discuss it with other successful Internet entrepreneurs and perhaps your old friends from long ago. You will need to plan for your project to benefit others and the degree to which that will occur will be the degree to which you are successful.

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