Archives for November 2008

Keyword strategies are so important to the success of your website business that they just cannot be overlooked. Although word of mouth adverstising is golden and frankly much easier than doing keyword research, using a good keyword strategy is mandatory. This article will go over some keyword strategy insights gained from a case study done over a four month time frame.

My previous article on keyword strategies for WordPress covered blogging tips and the question of where exactly in your posts do you want to see your keywords. While that strategy is the number one strategy you should use, you also should consider what happens to your website as a whole when you start adding good content on a regular basis.

The excel chart below (please click on it to enlarge it and read it well) explains an interesting thing that happened to www.coolchecks.net as a result of posting content to the blog a regular basis.

Many hosting companies provide website owners with a way to measure their traffic through a program called the Cpanel. Cpanel lets the webmaster control a lot of things on a website, but the thing I like best is the daily reports it can give you about your website traffic.

For my four-month case study, using the Cpanel web stats, I charted the results of the traffic I received from the keyword phrase cheap checks. This phrase is important to the site because the site sells bank checks.

When I charted the results I could see a dramatic increase in hits during the month of October, for the keyword phrase cheap checks. I had only changed a few words on the home page of this site to try to boost the rankings for cheap checks” and I posted to the web blog on a regular basis.

My monthly hits to the site with that keyword increased by 1273! So how did that translate into real progress financially? There was an increase in revenue from the site of $601.38.

Examining the results from the chart above brought me to wonder about another statistic that I could easily pull from the Cpanel. I wanted to know how many search phrases were used during each month.

The chart below will show you the total number of keyword phrases used to bring people to my site over a four-month period of time.

You will notice a steady increase in keyword phrases. During October, there were 1299 keyword phrases people used to get to get to my site, while in July there were only 685. It appears that the number of keyword phrases almost doubled over four months.

There are several blogging tips you can learn from this keyword case study.

• Adding content on a regular basis can dramatically improve website traffic.
• The increase in traffic improves your keyword search results so you are ranked higher for the keyword you optimized for.
• More traffic means more revenue.
• Cpanel statistics are awesome and should be watched carefully.
• One keyword phrase that you rank well for can affect the other keyword phrases and bootstrap them to higher search result positions.

When you are developing your website business, don’t overlook the importance of a good keyword strategy and the power that it has to improve your financial condition.