If you have been baffled and confused and just don’t know where to start with social media, you must not have heard of the Golden Triangle. The Golden Triangle was lost thousands of years ago… Wait! That’s a different story, this one was discovered within the past two years!
This is a story of how the Social Media Golden Triangle can completely transform the way you communicate with your clients and customers and your business. We all know that economic times have changed. You have been hearing about Social Media, Social Networking, Viral Video and many other social media outlets that you wish you could leverage and turn into business.
What I’m about to discuss is nothing new, but it is a strong force that if used properly, will change the course of your business.
You have undoubtedly heard a lot of hype and hoopla around Facebook, YouTube and Twitter. These three sites make up “The Social Media Golden Triangle”. Now is the time to put them to work for your business. Using the Golden Triangle can help you identify, attract, and interact with your target audience. This powerful combination of websites can take you from just barely surviving to thriving in the current economy.
Let’s look at each piece of the Golden Triangle separately so we have a basic understanding as to what each piece does:
Twitter is a new tool designed to keep things short and sweet. There’s no time for industry jargon, just tell me how it is and I’ll decide if it’s worth my time to view your full message. Part branding strategy, part relationship development, Twitter is one of the most popular and fastest growing websites on the Internet today. Twitter is a pitch free zone, don’t bother pitching your products or service, think and write frequently and consistently. Be sure to offer value, how can you help your followers.
Social media marketing, actually, marketing in general shouldn’t be about you!
Yes I said it, in fact your company isn’t about you, it’s everything to do with your customer or client. Your website isn’t about you it should be about your clients or customers problems and how you can solve them.
A strategy to leverage Facebook is to create groups around the problem you solve, not the product or service you offer. People aren’t looking for the solution by name, they are searching for the solution to their problem, so start by talking about their problems .
Know it, Like it and Trust it…If “you can’t believe everything that you hear,” “seeing is believing” and a picture is worth a thousand words, then video must be the “it”.
Done right, you can connect with, and get your audience to know, like and trust you.
Again, we are in a NO Pitching Zone, where people are more concerned with content and value than hearing what you have to offer. In videos, be yourself, talk about the problem your target audience may be having and ways you can help solve them. Educational videos position you as the expert and help you attract the right people, they also help people solve their problems, making you look like problem solver.
Bringing it All Together
Think about it, what we are addressing here is the need for communication with the people you want to get in front of, how to leverage you website better how to leverage all of these people flocking to these social media sites. How to get your message in front of them without pissing them off and just posting advertisements Social media isn’t just a new way to communicate, it’s a completely different culture and needs to be approached carefully when used as a marketing tool for your business.
Before jumping in and starting a campaign, learn each piece of the triangle’s culture first, social media users want value, not fluff and advertisements.
By Dan Beldowicz
Dan Beldowicz is the Senior Marketing Consultant at Single Throw Internet Marketing. Online for over 11 years, Dan is helping companies develop websites that generate business and social media campaigns that connect with customers. Follow Dan on Twitter at http://twitter.com/danbeldowicz or on the Single Throw Blog.