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You are here: Home / Business / Business Advertising / Designing A Company Logo

Designing A Company Logo

November 17, 2009 By Sherry Tingley

A company without a logo is like a person without a face.  Sounds weird, doesn’t it?  If you happen to bump into a person without a face while walking down the street, you’d probably freak out.  Maybe you’d even think that he’s from another planet. Well, this also applies to a company or business that doesn’t have a company logo.  Prospects, clients and customers will have second thoughts dealing with your company or buying a product from you if a company logo is lacking.

This very small detail called the logo actually does a lot in making your business grow.  A lot of business people neglect the importance of having a company logo, and this is a big no-no.  Before you even think you can do without having a company logo, read on and you’ll find out the importance of having your own company logo.

Basically, business starts in getting noticed and identified. A company logo will help customers notice and identify your business or company. That’s how important that piece of drawing is.  It helps people know your company’s existence.  Establishing your identity in the world of business is a very important matter as business starts when people become aware of your business operation.  Thus, having a company logo designed by a professional is one step closer to a thriving business.

Imagine giving away t-shirts or hats with your company logo to your valued customers.  This is a very effective strategy to promote your business.  Not only do you get to reward your loyal customers and clients, you also get to promote your company.  Good investment, isn’t it?  What about retail stores that purchase shopping bags for their customers. That is the perfect place to put your custom designed company logo.There are lots of items you can get your company logo printed on.  If you want to increase your company’s popularity, why not give away a mug, keychain, and greeting cards with, of course, your company logo printed.  These things can also be given to your employees and staff for their own use.

Having a company logo is really a great move towards a successful business.  And since this should not be taken for granted, it is best to have a professional logo maker take care of your company logo.  In this manner, you won’t end up with a piece of junk or a copycat company logo. Plus, professional logo makers will even help you come up with great promotional item ideas bearing the logo, such as:

-Automotive Promotional Products

-Business Card Holders

-Personalized Bags and Totes

-Brochures

-Appointment Products

-Personalized Cards

-Checks

-Letterhead Stationery

Surely, a company logo is your company’s face, your company’s identity.  With the help of an expert logo maker, your company logo will be as popular and as recognizable as the Golden Arches, Converse Star or M&M’s.

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Filed Under: Business Advertising Tagged With: business, company logos, marketing, professional logos

About Sherry Tingley

Sherry Tingley, a graduate of Brigham Young University, mother of two and an entrepreneur developed Coolchecks.net in 2007. Her site offers customers an easy way to choose checks from multiple merchant websites, giving them access to over 19,000 checking account products. She developed a personal finance blog to help others succeed in managing their personal finances and to help people take the steps necessary to start their own businesses.

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