Sex is Used in Almost Every Business
August 21, 2009 by Sherry Tingley
Filed under marketing
I sat there at the table as the training manager explained how the new plastic bottle was designed to look sexy. I questioned why it was important for a detergent bottle to look sexy? The manager explained that a scientific study was done on hundreds of women and most of those women reached for the sexier bottle.
Detergent bottle A. is the sexy bottle.
Detergent bottle B. is the plain boring bottle.
In the scientific study it was even proven that women would choose bottle A, even if it was a bit more expensive. Bottle B. however must be much cheaper or filled with a much better product to compete with bottle A.
It all sounded pretty insane to me but then again, most people know more about Paris Hilton than they do Mother Teresa. I sat there and thought “Are we zoned out zombies of corporate sexual bombardment?”. I had to admit, bottle A. did have a nice sexy curve and bottle B. kinda looked like my old English teacher. He had a massive beer belly.
By the time the meeting was over, my mind was spinning out ways that business sells to us through sex. The media is infested with sexy selling. Automobile companies design body styles with the female body in mind. Count the S curves on and inside your car, you will be amazed! Furniture and even kitchen ware is designed with sex in mind.
Selling with sex is far from a new idea. Look at musical instruments such as violins and guitars. Look at ancient designs and find the S curves. I believe that selling with sex evolved and boomed with the industrial revolution. Wow, even my mouse was designed with sex in mind! For more information click here.
