{"id":896,"date":"2009-06-05T14:00:01","date_gmt":"2009-06-05T20:00:01","guid":{"rendered":"http:\/\/www.thesimpledollar.com\/?p=3707"},"modified":"2010-01-13T19:22:40","modified_gmt":"2010-01-14T01:22:40","slug":"living-and-saving-in-the-moment","status":"publish","type":"post","link":"https:\/\/www.coolchecks.net\/blog\/budgets\/living-and-saving-in-the-moment.html","title":{"rendered":"Living and Saving in the Moment"},"content":{"rendered":"<p>My three year old son loves to go to the grocery store with Mom and Dad. He wanders around with us, listening to our discussions about which products to buy, and quite often expresses his own opinions. He\u2019ll remind us that he loves V8 Fusion (our preferred fruit juice, since it\u2019s 100% and also is half vegetable juice) and often dallies for a long time near the Pepperidge Farm goldfish crackers, as I <a rel=\"nofollow\" href=\"http:\/\/www.thesimpledollar.com\/2007\/01\/20\/photo-diary-1-a-trip-to-the-grocery-store\/\">noted two years ago<\/a> (and depicted as well):<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/farm1.static.flickr.com\/124\/363581200_b2e636bf43_o.jpg\" border=\"0\" alt=\"Joe wants goldfish\" width=\"512\" height=\"384\" \/><\/p>\n<p>As we shop, we make tons and tons of little decisions along the way. Those decisions, on their own, seem inconsequential.<\/p>\n<p><em>Should we buy the bulk can of diced tomatoes or the smaller can?<\/em><\/p>\n<p><em>These tortillas feel softer, but they\u2019re way more expensive &#8211; is it worth it?<\/em><\/p>\n<p><em>The free range whole chickens are on sale! Should we stock up?<\/em><\/p>\n<p>A choice one way or another here might save us a dollar or cause us to spend a dollar more. <strong>In the eyes of many people, it\u2019s an inconsequential decision &#8211; just make it and keep going.<\/strong> One dollar doesn\u2019t make a huge difference, right?<\/p>\n<p>The problem is that <strong>each little buying decision you make is deeply tied to other buying decisions, whether consciously or not.<\/strong><\/p>\n<p>How so, you might ask?<\/p>\n<p>All of our buying decisions are based on a set of principles in our head, ones that are often so well-grounded that they don\u2019t even pop up in conscious thought.<\/p>\n<p>Here\u2019s a thought experiment to help you see what I mean. Imagine a product you would <em>never<\/em> buy in a grocery store &#8211; pork rinds, maybe, or perhaps insanely potent hot sauce. Now, what about that product would cause you to not buy it? You\u2019re likely to pop up an immediate simple answer &#8211; <em>I don\u2019t like the taste<\/em> or <em>it\u2019s unhealthy<\/em> &#8211; but on other purchases, you\u2019re quite willing to overlook that principle for other reasons.<\/p>\n<p>In truth, <strong>when we make a decision to buy in the grocery store, we\u2019re trying to reduce a big set of principles and inputs down to one split-second decision<\/strong>. And often we feel we\u2019re completely justified in that decision &#8211; and we move on with life.<\/p>\n<p>It is very easy to tease apart each little buying decision, tell yourself that it doesn\u2019t really matter <em>that<\/em> much and that it\u2019s okay to splurge, and then essentially ignore your final tally when you get to the checkout because each decision was justified in your mind. Doing that, though, is a game that will, time and time again, put your wallet in the hurt locker.<\/p>\n<p>So, what can you do to overcome this problem?<\/p>\n<p><strong>The easy methods are the <a rel=\"nofollow\" href=\"http:\/\/www.thesimpledollar.com\/2008\/10\/16\/how-to-plan-ahead-for-next-weeks-meals-and-save-significant-money-a-step-by-step-guide\/\">shopping list and the meal plan<\/a>.<\/strong> Making a shopping list in advance of your visit to the grocery store simply serves to reduce the number of decisions you have to make. This, of course, leads you to making fewer bad decisions.<\/p>\n<p>But that\u2019s just the start. Once you\u2019re in the store with your shopping list in hand, <strong>commit to three more things<\/strong>.<\/p>\n<p>First, <strong>simply do not put anything in your cart that\u2019s not on your list.<\/strong> Your list, if it\u2019s thought out at all, should have everything you need for your meals for the next week. If you see something you feel like you <em>need<\/em> or <em>deserve<\/em>, jot it on the back of the list for next time.<\/p>\n<p>Second, <strong>mark any items that you\u2019re <em>not<\/em> simply searching for the cheapest version of.<\/strong> On our list, I like to put a little X by any item that I don\u2019t intend to just buy the cheapest version of. For example, with diced tomatoes, the various brands and cans are identical in terms of ingredients, so we usually just get the cheapest version. This, again, reduces the number of opportunities for poor impulse decisions in the store.<\/p>\n<p>Third, <strong>if you have specific brands in mind (because of coupons or because of previous buying experiences), put those on your list, too, along with the size.<\/strong> For example, we usually have a big stack of coupons for V8 Fusion (100% juice, half fruit and half vegetable). So, instead of just writing \u201cfruit juice x 3,\u201d I\u2019ll write \u201c46 oz. V8 Fusion x 3? on the list. In other words, if you make the list more specific, you further reduce the number of potential impulse decisions in the store.<\/p>\n<p>Using all of these techniques, you\u2019ll end up making just a handful of in-the-moment choices in the grocery store &#8211; and with fewer potential decisions, you have fewer chances to make poor ones. The end result? A cart full of items that you actually <em>want<\/em> and a much smaller grocery bill.<\/p>\n<p><a rel=\"nofollow\" href=\"http:\/\/www.thesimpledollar.com\">By The Simple Dollar<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>My three year old son loves to go to the grocery store with Mom and Dad. He wanders around with us, listening to our discussions about which products to buy, and quite often expresses his own opinions. He#8217;ll remind us that he loves V8 Fusion (our preferred fruit juice, since it#8217;s 100% and [&#8230;]<\/p>\n","protected":false},"author":20,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[457],"tags":[],"_links":{"self":[{"href":"https:\/\/www.coolchecks.net\/blog\/wp-json\/wp\/v2\/posts\/896"}],"collection":[{"href":"https:\/\/www.coolchecks.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.coolchecks.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.coolchecks.net\/blog\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/www.coolchecks.net\/blog\/wp-json\/wp\/v2\/comments?post=896"}],"version-history":[{"count":0,"href":"https:\/\/www.coolchecks.net\/blog\/wp-json\/wp\/v2\/posts\/896\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.coolchecks.net\/blog\/wp-json\/wp\/v2\/media?parent=896"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.coolchecks.net\/blog\/wp-json\/wp\/v2\/categories?post=896"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.coolchecks.net\/blog\/wp-json\/wp\/v2\/tags?post=896"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}