$20 Million Dollar Company Started By Mom

Jibbitz. Where did that word come from? It is not in Webster's dictionary. It's not in daily chit chat or slang. Could it have been invented by another clever entrepreneur?

It has occurred to me lately that people today are in the business of making up words and that business has become very profitable for some. This particular word was made up by Sheri Schmelzer. Sheri has developed a line of products for croc shoes and needed a name for the adornments.  Read more