How to Promote Your Website
September 24, 2009 by Sherry Tingley
Filed under marketing
You know that you should be helping with your own SEO by promoting your website and providing opportunities for back links, but HOW? Here are a few ideas I shared with one of my Real Estate clients:
CRAIGSLIST and OTHER FREE CLASSIFIEDS
Craigslist is an amazing place to post advertisements for your services with a link pointing to your website. You should try it! Also, writing little articles in your Blog about what you do not only will be good for Search Engines, but they can be used on Craigslist, Backpage, and on Article Submission sites.
DON'T FORGET TO PUT LINKS TO YOUR WEBSITE!
Never waste a Blog Posting by not having links pointed back to your website. Without links you shouldn?t be wasting your time! Think of every link you place online as a vote for yourself. If your search term is ?Colorado Springs Real Estate? and you have that term set up as a link pointed to your site, as top agent Brandon Smith does at ColoradoSpringsHomeSite.com, the more links like this that appear on the web, the higher your Google ranking will be. One by one, post by post, week in and week out, think about how you can insert the keywords and keyphrases you want people to find you when searching in Google and other Search Engines.
VIDEO IS REALLY REALLY EFFECTIVE!
Think about the Video idea as well. Create your own little commercial. Using a Webcam or a little Flip Videocam is so easy now.
The best part is that it doesn?t need to be long. In fact it?s better if it isn?t. When I scan through videos and audio podcasts, I?m looking for bite-size nuggets that won?t take too much of a bite out of my day, because I just don?t have that much spare time. Think 30 seconds to 2 minutes. Talk directly into the camera about what you do for a minute. You can do that. Keep doing takes until you have ?the one.?
YOUTUBE IS FREE AND GOOGLE LOVES IT (THEY OWN IT)!
Once your completed video is on your computer and you?ve done any editing you wish to do, upload it to YouTube for Free. If you don?t have a YouTube account, set one up now. It will take just a few minutes. Once you have uploaded successfully to your YouTube account, I will point you the way of putting it on your website.
Just think how amazing it would be if you would record 30 second spots for each page on your website. Google likes to feature YouTube videos on Page 1 of their search results. If you took just a minute to add the main search words that you would want people to find your video with in YouTube, you may be rewarded for your efforts with Page 1 placement. (It happens all the time!)
FOCUS ON YOUR LOCAL MICRO AREA INSTEAD OF THE BIG METROPOLIS
Perhaps trying to throw a whole swath over a big marketing area (let?s say ?Dallas?) are not going to be as effective as focusing like a laser on the actual smaller community that they really want to market to, like ?Plano, TX.? There are thousands of people all trying to get that big market key search term placement on Google. To get that will certainly cost you a lot in paid premium search engine placement. By focusing smaller, your competition for that high Google placement is reduced significantly.
KEEP BLOGGING!
If you have been blogging, Congratulations! DON'T STOP! It's not a “get rich quick” type of operation. Think of it as a mountain building exercise and each post is a shovel of dirt. One by one you will create your mountain until it towers above all others in your field who are not putting in the time, or who only put money into the Pay-Per-Click programs.
This again is an example of the Assets vs. Liabilities theory talked about by Robert Kiyosaki in Rich Dad Poor Dad. Premium Pay-Per-Click campaigns are Liabilities; once they?ve been clicked on, they?re gone! Building your own empire online of Blog Postings containing links pointing to your website can stay up forever, and their exponential nature can build and build and bring you the benefits for years to come!
Sex is Used in Almost Every Business
August 21, 2009 by Sherry Tingley
Filed under marketing
I sat there at the table as the training manager explained how the new plastic bottle was designed to look sexy. I questioned why it was important for a detergent bottle to look sexy? The manager explained that a scientific study was done on hundreds of women and most of those women reached for the sexier bottle.
Detergent bottle A. is the sexy bottle.
Detergent bottle B. is the plain boring bottle.
In the scientific study it was even proven that women would choose bottle A, even if it was a bit more expensive. Bottle B. however must be much cheaper or filled with a much better product to compete with bottle A.
It all sounded pretty insane to me but then again, most people know more about Paris Hilton than they do Mother Teresa. I sat there and thought “Are we zoned out zombies of corporate sexual bombardment?”. I had to admit, bottle A. did have a nice sexy curve and bottle B. kinda looked like my old English teacher. He had a massive beer belly.
By the time the meeting was over, my mind was spinning out ways that business sells to us through sex. The media is infested with sexy selling. Automobile companies design body styles with the female body in mind. Count the S curves on and inside your car, you will be amazed! Furniture and even kitchen ware is designed with sex in mind.
Selling with sex is far from a new idea. Look at musical instruments such as violins and guitars. Look at ancient designs and find the S curves. I believe that selling with sex evolved and boomed with the industrial revolution. Wow, even my mouse was designed with sex in mind! For more information click here.
